First drive: the brand-new Honda NSX

March 14, 2016 0

What’s this then?
Honda’s V6 hyper-hybrid that’s been a decade in the making. Developed in the USA and built as a showcase for Honda’s engineering might, it’s a thorn in the side of the Audi R8, Ferrari 488 and McLaren 570S.
Why have we been waiting so long?
It’s fair to say the NSX has … read more

Honda, GM strive to lower cost of fuel cells

March 12, 2016 0

TOKYO (Bloomberg) — Honda Motor Co., beginning sales of its Clarity Fuel Cell sedan in Japan, said joint work with General Motors will help bring hydrogen-powered vehicle costs down to the level of hybrids within the next decade.
The Japanese and U.S. automakers are studying joint production and procurement … read more

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

February 8, 2016 0

From Mini’s not-so-mini Clubman to the speedy Audi R8 and Acura NSX, brands hope to score with viewers From Mini’s not-so-mini Clubman to the speedy Audi R8 and Acura NSX, brands hope to score with viewers Beneath the glamour of 2016’s star-filled auto Super Bowl ads sat a group of vehicles that will … read more

Acura boss: ‘I’m getting schooled’ in marketing

February 3, 2016 0

DETROIT — Acura General Manager Jon Ikeda is on a learning curve. He’s a designer by trade, but the new duties he assumed last year have nudged him into the marketing realm as Acura tries to reintroduce consumers to the brand’s performance identity and spotlight the engineering heritage that birthed … read more

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