Why is Honda so bullish about the Civic?

Variants, luxe goodies have execs talking conquests

Variants, luxe goodies have execs talking conquests

The 2016 Civic sedan, on sale Nov. 3, comes with features usually not found on compact cars.

LOS ANGELES — The paint is barely dry on Honda‘s 10th-generation Civic, but the automaker is already predicting that the sedan and its supporting cast of variants are going to have a very strong 2016.

The redesigned sedan officially goes on sale Nov. 3 and will start at $19,475, including shipping, for the base LX with a six-speed manual. Honda hasn’t even announced release dates for the subsequent coupe, an all-new hatchback, the faster Si and the boy-racer poster child, the Type R.

But the automaker is already talking conquests, sales growth and segment domination, even as the rest of the car market faces stagnation or decline thanks to consumers’ appetite for crossovers.

Honda’s pride The 2016 Honda Civic is the brand’s first U.S. model available with a turbocharged engine.

“We’re not as pessimistic as others about the outlook for the car business,” John Mendel, executive vice president of American Honda Motor Co., said at the Civic’s launch in September.

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