US: Honda partnering with NBC, SNL for original digital series image
The third largest Japanese automaker and NBC Universal have teamed up to tempt young and young-at-heart consumers through an upcoming series, titled “Saturday Night Line.” The web series is also allowing the participation of fans, following the trials and tribulations of both the cast members and their fans, the latter often waiting line days ahead of the show. Honda said the crossovers would be used as moving backdrops for the series. For example, one of the episodes will feature “SNL” player Aidy Bryant riding in the back seat of the CR-V with fans making “Car’aoke,” and pester everybody with not so stellar performances of hits such as “Deck the Halls” and “For He’s a Jolly Good Fellow.” Another CR-V episode features Leslie Jones sitting in the “Honda Hot Seat” and answering fan questions about anything – from her life to what crosses her mind on Saturday nights.
The series will act as a prequel to SNL, with “Saturday Night Line” airing on Saturdays at 8 p.m. Eastern time – it will appear on Hulu and other video-on-demand platforms, according to a joint statement from the automaker and studio. Honda’s CR-V sales have been taking a jolt lately, ramping up 8.1 percent through March compared to the first three months of 2014, with a total of 73,127 vehicles being sold. The company is also preparing the terrain for the new subcompact HR-V, which enters a rapidly rising subsegment of the crossover market.
Via Automotive News