Roundup: Super Bowl ads from FCA, Audi, Hyundai, more [Video]
At least 10 automakers have paid top dollar to air commercials during Super Bowl 50.
Most of the ad campaigns have already been posted early on YouTube, allowing the companies to take advantage of social media momentum ahead of the Big Game. A few companies are keeping their ads under wraps for now, including Fiat Chrysler Automobiles and Buick’s first Super Bowl presence.
Acura will use the game to showcase its new NSX, already featured in a previous Super Bowl ad several years ago. Parent Honda has commissioned a segment featuring singing sheep, promoting the next-generation 2017 Ridgeline pickup.
Hyundai appears to have paid for four spots, one featuring actor Ryan Reynolds and another with comedian Kevin Hart. Affiliate Kia has also opted for star power, offering advice from Christopher Walken.
MINI has taken a celebrity shock-and-awe strategy, fitting tennis champion Serena Williams, actor Harvey Keitel, musician T-Pain, former MLB pitcher Randy Johnson, skateboard icon Tony Hawk and soccer star Abby Wambach all into a single 30-second spot.
BMW, Mercedes-Benz, Ford, Nissan and Jaguar Land Rover appear to be sitting out of the game, while Subaru has opted to save some money and extend its Dog Tested campaign for Animal Planet’s Puppy Bowl.
The Average cost of a 30-second Super Bowl commercial has climbed to nearly $5 million, according to an AdAge report. Companies are said to have collectively spent $4.5 billion to present their brands through the Big Game’s 50-year history.
Subaru (Puppy Bowl)