First, the practical but dorky Mercedes R-class was discontinued for the U.S. in 2012. Then last month, the Toyota Venza died. Now, the Honda Crosstour will shuffle off this automotive coil at the end of its 2015 model cycle. Funky wagon-posing-as-crossover things, we hardly knew ye.
The Crosstour discontinuation makes sense, of course, given that sales were never all that strong. In its first full year on sale in 2010, the Crosstour—originally called Accord Crosstour before Honda scraped its most venerated nameplate off the back of —moved 28,851 units. But that was the high-water mark: Sales fell to 17,974 in 2011 and couldn’t top 21,000 in 2012 despite introducing a mild refresh that year. The Crosstour also launched on the wrong foot, its maker having revealed it via Facebook to scathing comments and not a little controversy, and its compromised practicality and tepid dynamics were the largest takeaways in our tests of the vehicle.
In a statement attributed to John “I Don’t Give a Damn About Nissan” Mendel, the company’s U.S. executive vice president, the “crossover segment has evolved” and Honda will use the Crosstour’s capacity at the East Liberty, Ohio, plant to build more CR-Vs and Acura RDXs. (The plant will also bring on the Acura MDX in early 2017.) Mendel also says he expects the new HR-V to do heavy lifting in the crossover arena, and announced that it will move Accord hybrid production from its Marysville, Ohio, facility—which also assembles the regular Accords and the Acura TLX and ILX—to Japan.
Indeed, the Crosstour will go out with a whimper. Honda sold fewer than 12,000 examples last year and just 2046 in the first quarter of 2015, when Toyota pushed out more than three times as many Venzas. We’d say that we wished Honda had sold an actual Accord wagon instead of this thing, but it likely wouldn’t have sold any better. Which is an even bigger shame than the Crosstour itself.