During a sunny day in Summer 2016 I have experienced a journey through the history of the most important (and discussed) brand in automotive world on these years: Alfa Romeo. Where? At the Historical Museum of Alfa Romeo, placed near Milan, Italy. I thought you should know something more on “Alfa” while its fundamental brand new model, the Giulia, is hitting the market in these weeks. I know, some of you could whatch at it as a boring matter but often looking back is the best way to look forward.
The first part of the exposition is focused on Alfa Romeo’s history. A very big leap in the past, actually. Beginning from the very first 1910 A.L.F.A. 24 HP, the 1931 6C Gran Sport, the 1947 6C 2500 Sport “Freccia d’Oro” and the several Giulias from the ’60s. They were great, so much different from a 2015 MiTo indeed. One of the things I noticed walking between these masterpieces was how they are similar to other cars made by different companies around the world. No matter the country they came from, no matter the designer was working on them. They were built for rich people so luxury and elegance were the starting point for every carmaker. That was elegance’s shape on those times, I suppose.
While times were changing, italian economical growth seemed unstoppable, came the very best of Alfa Romeo: Giulia, Giulietta, in 1970 the Montereal. Great cars, even now they are dream cars. Then, my journey came up with the second part of the exhibition, entitled “Beauty, concepts and innovation”. Just to say some name: Pininfarina, Giugiaro, Bertone, Centro Stile Alfa Romeo, Vignale, Touring Superleggera, the very best designers were there. Please take a look at the photo gallery, is insane. The 40/60 HP Aerodinamica is the weirdest but pretty much everything seems insane: the 1968 Carabo by Bertone, inspired by an insect (don’t now which one); and the 1969 Iguana by Giugiaro.
After this incredible amount of Art, it’s been the moment for the less known part of Alfa Romeo’s history: competitions. Dozens of cars from any period were exposed like racing cars from 1920, Gran Turismo cars and the gorgeous Tipo 33 Stradale. Is a part of the story someone like me could ignore but looking at these machines, how they were built and driven, how unsafe they were when crashing, how many died just to win a race, is the very best part of the show, here. On these days we can’t get out on a Sunday afternoon without an AWD SUV because some gravel could let us fear the worst, okay.
I know, I may seem too much enhusiast of this one hour tour and it’s true. I am enthusiast for the future of this brand, it’s time to challenge the very best of the market as we did before and I’m happy that Alfa Romeo built the new Giulia, and did it in the way it did. I swear I’ve never been an Alfa Romeo lover, but now I became one because I’ve seen the past of this brand. As I said before “looking back is the best way to look forward” and you know what? I can’t wait to see where Alfa will go. Please, don’t let me down.