Honda’s V6 Ridgeline Pickup Given The Red Light For Australia… “No sound business case…”

No joy for buyers hopeful of a Honda badge on a big, bruisy ute (or pick-up). Honda’s Ridgeline full-size pickup – which debuted at the Detroit Auto Show in January – is a non-starter for Australia.

And that’s a shame because Honda’s 3.5-litre V6 ute looks suitably tough and has received glowing praise from the North American media .

The good-looking full-size pickup is manufactured and sold exclusively in North America where it is offered in either front-wheel-drive or all-wheel-drive with a choice of two automatic transmissions – six-speed or nine-speed.

Towing capacity is rated at 3,171kgs while the maximum payload is 725kgs.

And the all-new Ridgeline is typical Honda in terms of high-tech engineering – the cargo bed is separate from the cab and is made from light-weight composite material, and the tailgate folds down like a conventional ute or can be opened to the side.

But according to Honda Australia Director Mr Stephen Collins, without a suitable ROI (return on investment) there is no sound business case to support the costs involved in firstly engineering and then manufacturing the Ridgeline in right-hand-drive.

“Apart from Australia there just aren’t that many right-hand-drive markets demanding a ute with a V6 engine and 3,000kgs towing capacity,” Mr Collins explained.

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