Honda’s Activa brand registers strong sales
Honda’s bestselling scooter brand, the Activa, has registered strong sales in the FY 2014-2015, according to reports from Honda and the Apex National Body. Honda’s Activa brand includes the Activa i, Activa 3G (which recently replaced the ‘Activa’) and the Activa 125. The domestic sales for the successful scooter brand touched 2,07,270 units in March 2015, clearly making it the highest selling automatic two-wheel scooter in the Indian two-wheeler market.
Yadvinder S. Guleria, Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “This achievement is more significant since Activa (an ATSC) has displaced a motorcycle for numero uno position in the Indian two-wheeler industry. In the journey of becoming India’s No.1-selling two-wheeler, Activa has broken the glass ceiling as the only ATSC to feature in the top 10 bestselling two-wheelers in India. Today, Activa is not only a market leader but more importantly the growth driver of the ATSC segment, growing a stellar 30% and surpasses the ATSC segment growth of 25% in FY 2014-15.”