Honda teams up with Prince Royce in new HR-V Crossover campaign

Honda and Prince Royce

Just because you come from a hard environment doesn’t mean that you have to resign yourself to a hard life. Take Prince Royce for example. Born Geoffrey Royce Rojas, Prince Royce comes from the hard streets of the Bronx, NY. Although no one believed in him, he dreamed of a life in music and through hard work and dedication, Prince Royce is now a multiplatinum crossover artist who has worked with the likes of Selena Gomez, Jennifer Lopez, Pitbull and Enrique Iglesias. He also has won several awards like New Latin Artist of the Year (Billboard Latin Music Awards, 2011), Tropical Album of the Year (Billboard Latin Music Awards, 2012), Latin Songwriter of the Year (Broadcast Music, Inc Awards, 2012) and even remade an American classic; Ben E. King’s ‘Stand By Me’ which won Tropical Song of the Year in 2012 from Premios Lo Nuestro which are awarded every year by Univision a Spanish television network.

‘My story is a familiar one, a young guy trying to make it big. I remembered when I sang in school, I grew up listening to Bachata, R&B & Pop. I learned that if I want doors to open you have to start knocking ‘

While growing up, Prince Royce probably never envisioned himself behind the wheel of a Honda, let alone the all new 2016 Honda HR-V Crossover. In his Honda HR-V Crossover, Prince Royce navigates his two crossover worlds, Spanish and English cultures, before stopping in front of a venue showcasing his sold out performance entitled ‘Double Vision’ the same name as his album to released this upcoming July 24. To view the video just click the one attached or you can visit the Honda YouTube channel here. There you’ll also get the chance to view other Honda and Prince Royce videos including several in Spanish as way to show the crossover potential of not only Prince Royce but the Honda HR-V Crossover as well.

Be the first to comment

Leave a Reply

Your email address will not be published.


Time limit is exhausted. Please reload CAPTCHA.