Honda teams up with NBC, SNL for digital video series
Online comedy network Above Average produces the series with NBCUniversal’s Content Innovation Agency.
Honda partnered with NBCUniversal to reach consumers who are young and young-at-heart in new episodes of the series, called “Saturday Night Line.” The Web series follows the shenanigans of “SNL” stars as they interact with fans waiting in line days ahead of the show.
The crossovers act as rolling venues for the antics. Honda announced the series today.
One episode puts a new spin on karaoke with “Car’aoke,” in which “SNL” player Aidy Bryant rides around in the backseat of the CR-V with fans performing horrible renditions of songs such as “Deck the Halls” and “For He’s a Jolly Good Fellow.”
The CR-V provides the setting for another episode, this time with Leslie Jones as she takes questions from fans about her life and what goes through her head on Saturday nights in the “Honda Hot Seat.”
People can watch “Saturday Night Line” on Saturdays at 8 p.m. Eastern time. The series serve as prequels for SNL, and will also appear on Hulu and other video-on-demand platforms, the companies said today in a joint announcement.
“Saturday Night Line” has a landing page where Honda display ads appear. Honda pre-roll ads play before the episodes.
Online comedy network Above Average produces the series with NBCUniversal’s Content Innovation Agency. Above Average is a part of Broadway Video family, the entertainment and media company behind “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” “Late Night with Seth Meyers,” “Portlandia” and “30 Rock.”
CR-V sales in the U.S. were up 8.1 percent through March after 73,127 units were sold.
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