Honda opens first pre-owned two-wheeler outlet in Telangana
Honda Motorcycle & Scooter India (HMSI) has inaugurated its first pre-owned two-wheeler outlet, under the brand name ‘Best Deal’, at Fortune Honda in Rani Ganj, Secunderabad, Telangana. This new outlet makes Honda the first and only OEM to enter the fragmented and unstructured pre-owned two-wheeler market in India. The latest Honda channel will allow customers to exchange their old two-wheeler for a new or certified pre-owned Honda two-wheeler, apart from offering additional benefits such as two free services, a six-month warranty and after-sales support.
Commenting on the new development, YS Guleria, senior VP (Sales & Marketing), HMSI said, “We have observed that on an average, the replacement cycle for two-wheelers has reduced significantly over the last decade. With changing customer patterns we see immense future potential in pre-owned two-wheeler sector. We shall further be increasing the network of ‘Best Deal’ outlets to expand the reach of this value added dealer facility from Honda.”
This new outlet in Secunderabad is Honda’s 84th outlet in India and third in the state of Telangana.