Honda Motorcycle and Scooter India (HMSI) inaugurated its 100th ‘Best Deal’ pre-owned motorcycle dealership in the country in Mumbai. The Japanese bike maker is the only bike manufacturer to have organised retail setup for used vehicles and exclusively retails pre-owned Honda motorcycles and scooters. The Best Deal outlets also auction other manufacturer products via Shriram Automall and CredR. The 100th dealership – Jhaveri Honda, is located at 3, Arun Chambers in Tardeo Road.
Honda Best Deal Dealership
Honda plans to expand its Best Deal outlets to 200 in the next 2 years
HMSI, Senior Vice President, Sales and Marketing, Yadvinder Singh Guleria said, “As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets – Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business.”
Having forayed in the pre-owned two-wheeler space in 2010, Honda has expanded its dealer network across 70 cities and 19 states in the country. The bike maker stated that it added 55 per cent of the network in last two fiscals in just three years, and has served over 45,000 pre-owned two-wheeler customers. The company now aims to double its Best Deal outlet count to 200 in the next two years. In contrast, the company has 819 new two-wheeler dealerships.
The Best Deal outlets offer 2 free services, 6 months warranty and after-sales support to customers
The Best Deal outlets offer customers to exchange their existing two-wheeler of any make with a brand new Honda, while customers looking to buy pre-owned vehicles also have a host of options to choose from. Honda says the organised platform offers peace of mind and transparent transaction to the customer, while the company offers 2 free services and six months warranty as well as after-sales support. Every pre-owned two-wheeler sold via Best Deal outlets are refurbished with Honda genuine parts.
With respect to Honda’s performance in new vehicle sales, the company has started the 2017 financial year on a positive note. The company not only has the Activa, India’s best selling two-wheeler for the past six months to its credit, but also witnessed a 22 per cent growth in the first quarter (April-June) of the current fiscal. In comparison, the industry saw a growth of 14 per cent during the same period. The growth has also showed in its overall market share, which now stands at 27 per cent, 2 per cent higher than last year.