Lovers of quirky, high-riding crossover wagons… our hearts go out to you. American Honda vice president John Mendel confirmed the news we’d been expecting for a while – the Honda Crosstour will not live to see 2016.
The edict comes only a month after Toyota’s Venza crossover – the Crosstour’s niche rival – was given its death sentence due to sluggish sales. In 2009, Toyota shifted 54,410 of its Camry-based Venzas, its best year. By comparison, 2010 signaled the Accord-based Crosstour’s best year with only 28,851 sold.
As we noted previously, the Crosstour had many of the hallmarks of great automotive design for mainstream America – five-door practicality, a potent V6 option, and all-wheel-drive – but the segment shifted away from wagon crossovers and its higher price point never struck a chord with buyers. The Crosstour starts at $27,530 for 2015, over $5,000 more than its Accord sedan cousin.
With Crosstour production coming to a halt at its East Liberty Plant in Ohio, Mendel says Honda will fill the space by ramping up production of the hotter-selling CR-V and RDX crossovers, which totaled over 31,000 units sold last month combined. Honda won’t be filing for a replacement of the Crosstour anytime soon, however. The new Honda HR-V arrives this spring and is expected to be a much larger player in overall sales, amongst other small CUV newcomers like the Jeep Renegade, Mazda CX-3, and Fiat 500X.