Honda has detailed its design vision that led to the new HR-V, due to arrive in US showrooms.
Designers were challenged to combine styling characteristic of a car with the utility of an SUV, while clearly distinguishing the model from the company’s existing CR-V. The CR-V already borrows elements from conventional cars, so the company decided to embrace the “fluidity of a coupe” for the HR-V.
“Combining high eye-point and toughness – core values of SUV – with a new level of emotion was the key,” says HR-V styling leader Masaki Kobayashi. “So we came up with an exterior concept encapsulated by ‘Emotionality and Toughness’ and an interior concept called ‘Personal Cockpit and Expansiveness.’ We wanted to fuse apparently conflicting values to create something fresh.”
Honda tailored the HR-V to meet the demands of active buyers who “have a high sense of the balance between fashion and practicality.” To achieve the design balance, package designers determine the overall layout and set hard points for the exterior and interior designers.
“Fusion of a cabin shape with good aerodynamics and a strong lower body became the basis of HR-V’s dynamic form,” Kobayashi adds. “What’s satisfying is that we were able to create a product with no compromise in terms of size, function and design.”
Kobayashi suggests the teams succeeded in blending the themes, achieving the driving position of a coupe along with a flexible “Magic Seats” interior with plenty of space for back-seat passengers or hauling cargo.
“This combination gave the design team a great deal of satisfaction,” he says.
US buyers will get their first chance to buy an HR-V on Friday, with prices starting at $19,115.