Honda has reportedly confirmed plans to discontinue the CR-Z, which has struggled to gain traction in a market that favors small crossovers over tiny coupes.
The CR-Z will not carry through past the 2016 model year, according to a Motor Trend report.
The model arrived on the market as a sporty spiritual successor to the venerable CRX hatchback of the ’80s. The modern interpretation apparently failed to inspire the same level of enthusiasm, adding at least 700 pounds without an appreciable increase in power output.
Buyers seeking efficiency over sportiness may have been disappointed by the coupe’s city/highway rating of 36/39 mpg. In contrast, the original CRX ‘HF’ edition topped out at 41/49 mpg without any hybrid technology.
Honda sold just 1,205 CR-Z coupes in the US for the first half of the year. The number represents less than one percent of Accord or Civic sales. In the meantime, the HR-V is off to a strong start with more than 36,000 units sold through June.
The company has not explicitly denied that a CR-Z successor is in the works, however a direct replacement appears unlikely in light of the ‘Final Label’ edition (pictured) recently introduced at home in Japan.