Honda Celebrates World Environment Day With Week Long Initiatives

Honda Motorcycle and Scooter India (HMSI) started its week long celebrations from June 5-11, 2016 on the World Environment Day across the country for the 16th consecutive year. The celebrations are being conducted at the bike maker’s dealership network across the country as well as at the manufacturing plants at Manesar (Haryana), Tapukara (Rajasthan), Narsapura (Karnataka), Vithalapur (Gujarat). The company’s celebrations have been in tune with the United Nation’s theme “Go Wild for Life’.

Speaking on the initiatives taken by the manufacturer, Keita Muramatsu, President and CEO, HMSI said, “”Preserving the environment is top of the mind for us at Honda. As a responsible corporate, Honda announced it’s global vision of 30 per cent CO2 reduction by 2020 and in India too, we are actively contributing to build a greener tomorrow. The same reflects in our processes, technology and plant architecture.”

Keita Muramatsu, President and CEO, HMSI planting a sapling

As part of contributing towards a greener environment, Honda claims to have taken a holistic approach towards environment preservation and uses concepts like Green Factory, Green Dealer and Green Suppliers. The Japanese auto giant has also been involved in several engagement activities including tree plantation and sapling distribution at schools, dealerships and production plants.

Honda also organized free PUC check-up and jute bag distribution, while awareness messages were spread through sticker on invoices and employee uniforms across dealerships. Within the company, the bike maker conducted employee engagement programs including in-house training, Slogan and Poster making competition, environmental awareness training and quiz as well as skit play, among others.

Furthermore, Honda will be doing awareness cleanup campaigns and rallies in a bid to promote a cleaner environment as part of the World Environment Week. The automaker has been proactive with its business plan in the country and has been aggressive with the launch of commuter motorcycles. The bike maker is also the leader in scooter segment with the ever popular Activa bringing in the bulk of sales. For the 2016 calendar year, Honda has a host of products lined up for launch, which include new and updated models and will help the company improve its market share in the country.

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