American Honda joined Japanese rival Toyota to post an October U.S. sales record. Honda’s volume of 131,651 vehicles was an 8.6 percent increase over the same month in 2014, and was gleaned from increases by sedans and crossovers.
Honda Division sales hit a record for October, rising 9.3 percent to 115,572 vehicles. Much of the increase came on a 19 percent surge in demand for the brand’s light trucks.
“With demand continuing to outstrip supply for the all-new Pilot and HR-V it really shows the incredible potential for our lineup of Honda light trucks,” Jeff Conrad, Honda Division general manager, said in a statement. “With the critically acclaimed 2016 Civic Sedan set to launch this month we expect a really strong finish to this Year of Honda.”
The outgoing Civic remained strong as Honda sold down its inventory; sales jumped 15 percent over October 2014. The 10th-generation Civic goes on sale this month.
A freshened Accord sedan — American Honda’s most popular vehicle — bucked sales decreases earlier this year, with volume jumping 11 percent last month over October 2014. Accord sales, however, remain down 11 percent through October.
Acura continued to buck the industry’s trend of declining sedan sales. The luxury brand posted a 4.2 percent gain over October 2014 with 16,079 vehicles sold for the month. Sales of the compact ILX sedan had a 15 percent gain, while the midsize TLX was up 18 percent to a record 5,777.
Acura’s RDX crossover was another bright spot, with sales rising 22 percent. Yet sales of its larger brother — the MDX — dropped 17 percent.
“We continue to strengthen the foundation of the Acura brand on the growing strength of sedan sales,” Jon Ikeda, Acura general manager, said in a statement. “Our balanced lineup of passenger cars and light trucks has Acura on track this year for our best annual sales total in almost a decade.”