Chrysler lowers Pacifica price to undercut rivals

Chrysler lowers Pacifica price to undercut rivals

Chrysler has lowered the Pacifica’s base price to undercut rivals in the minivan segment.

The Town & Country’s replacement now starts at $29,590 (including $995 freight), representing a savings of $1,400 compared to the previous generation. The Pacifica’s entry price is now lower than the Honda Odyssey ($30,300 with freight) and the Toyota Sienna ($29,750 with freight).

“The 2017 Chrysler Pacifica offers more features – and at a better value than our key competitors – on each and every trim level,” says FCA North America passenger-car brands head Timothy Kuniskis.

The range-topping Limited edition carries an MSRP of $43,490. The interior features Nappa leather upholstery, power third-row seats, ventilated front seats, navigation and an integrated vacuum cleaner. Exterior upgrades include HID headlights, LED fog lamps, handsfree doors and a panoramic sunroof.

The redesigned minivan is also more competitive in terms of fuel efficiency, nearing the Odyssey‘s figures with a city/highway rating of 18/22 mpg.

The first production run will arrive in showrooms later this spring. The company has not yet announced pricing details for the hybrid edition.

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