2016 Acura Precision concept at Detroit auto show Photo 1
Chiseled surfaces serve as a preview for the brand’s design direction
Acura debuted the Precision concept at the Detroit auto show on Tuesday, with the futuristic sedan showcasing the company’s general design direction rather than previewing a specific production model that will be unveiled in the near future. The long, chiseled Precision is meant to serve as an expression of the company’s DNA, as well as to communicate Acura’s focus on performance and luxury.
“The Acura Precision concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA,” said Dave Marek, Acura global creative director. “The Acura Precision concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.”
The wide, low sedan features faceted surfaces, with the exterior bodywork carrying over to the interior — a design theme Acura calls “quantum continuum.” The door rocker panel, for example, flows into the interior of the sedan, serving as a cantilever for the suspended rear seats. The design of the dash mirrors the angular exterior surfaces, while the steering wheel is banked by paddle shifters and the Integrated Dynamics System controls. The cockpit features a heads-up display for the driver, in addition to a curved and very thin center display screen.
2016 Acura Precision concept interior
Acura’s California Design Studio was responsible for the look of the sedan, which features a sharper grille than we’re used to seeing on the automaker’s production cars, though the sedan is very recognizable as an Acura — something that automakers at times fail to achieve with concepts not slated for production. There are fairly obvious design themes that Acura owners will find familiar with this concept, even if the interior looks 10 or 20 years ahead of its time. The vents below the sharply sculpted taillights carry over the theme well, and lend balance to the appearance of the rear fascia, while the character lines on the sill and the shoulderline are nicely integrated into the rear fascia and serve to create a muscular appearance.
“There is no more clear promise for the Acura brand than Precision Crafted Performance,” said Jon Ikeda, vice president and general manager of Acura. “We’re committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer.”
Don’t look for anything like this in dealerships anytime soon — the dimensions and the interior alone prevent this concept from being watered down and shown off at the next auto show, but some design details are sure to work their way into the lineup in the coming years.