Acura is returning to Super Bowl advertising next year.
Honda’s luxury arm will run a new commercial during the first quarter which will “focus on the luxury automaker’s North American roots.” The new, production NSX supercar will debut during the commercial.
Acura’s first super bowl ad ran in 2012, showing off the new NSX, though that was before the powertrain of the car was completely redesigned. Acura is finally launching the NSX as a 2017 model.
Besides its “North American roots,” the Acura super bowl commercial will also reveal some of the brand’s future direction. It’s estimated that Acura will pay roughly $4 million for the 30-second spot during Super Bowl 50.