Acura Precision Concept previews new exciting design approach [videos]

Acura is providing a sneak preview of a bold new design language through the Precision Concept currently on display at the Detroit Auto Show.

Honda’s premium marque is getting ready to embrace a new styling direction as Acura mentions the angular Precision Concept will “shape the direction of all future models.” It has received a “Diamond Pentagon” front grille which isn’t what we would call very attractive, but perhaps it looks better in the metal. Slim jewel-styled LED headlights give the concept a sleeker appearance when viewed from the front, although the bumper looks a little bit busy.

The side profile reveals the silhouette of a four-door coupe, even though technically speaking this is a sedan. It appears as if it’s glued to the road and rides on massive 22-inch five-spoke machined wheels shod in Michelin Pilot Super Sport tires. The bulging rear fenders give the Precision Concept a more muscular look and most likely Acura envisioned the vehicle with a rear-wheel drive layout.

The rear end looks dramatic thanks to the significantly raked window and sharp taillights corroborated with an interesting shape for the dual exhaust tips. The third brake light sits up high and pierces the rear glass to flow down as Acura wanted it to help form the structure for the metal airfoil shape of the rear headrests.

Stepping inside the cabin, right from the start you’ll notice the very thin seats and a floating wide and curved screen for the infotainment system. The new digital human-machine interface (HMI) is controlled through a floating touchpad that has replaced most of the physical buttons you will find in today’s production cars.

We should have live pics from Detroit later in the day, so stay tuned.

Source: Acura

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